Saturday 1 April 2017

Anglo-Saxon warlord to become Chelmsley's official figurehead

PLANS are being drawn up to make a one-eyed Saxon warrior the official mascot of Chelmsley Wood.
Chelmund, the warlord from whom the area is believed to have derived its name, will appear bearded and wielding an axe on local road signs, street furniture and household recycling bins. 
The proposal is part of a wider plan to replace Solihull's staid coat of arms with "sexier" iconography, with officials apparently taking inspiration from the massively popular fantasy drama Game of Thrones.
Each of the borough's 17 wards will therefore be given its own emblem or "sigil", with Chelmund emerging as the clear favourite to represent Chelmsley Wood.
The decision by authorities to embrace the controversial figure is a remarkable about-face, coming only a few years after an evident reluctance to rename the Craig Croft area in the chieftain's honour.
Artwork commissioned by Loof Lirpa Ltd, a subsidiary of high-end London design agency Perfect Curve, has been seen by Other Side of Solihull
Early concepts include Chelmund chewing on the rump of a boar, surveying a Dark Age battlefield and preparing to deliver a fatal blow to a cowering Briton.
Amelia Latimer-Crumpet, a PR executive at Perfect Curve, declined to comment.

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