Visitors to the town centre are invited to download a sheet from the Solihull Council website and follow the clues in shop windows.
Those who would like to take part can also collect sheets from Chelmsley's nearby Library.
Solihull has been classed as a Fairtrade borough since 2010 and this month's event (which runs until March 24) is to promote the importance of farmers and workers from poorer countries getting a fair deal for their produce.
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