A JEAN-IUS idea to bring a splash of colour to the roadside is being introduced around Solihull.
Recycled denim is being used to help germinate wildflower seeds at eight different locations in the borough.
Patches of land alongside Winchester Drive/Bosworth Drive and in Lowbrook Way are among the sites which were selected for the "hydo-seeding" technique.
Another patch of land near Birmingham Airport has been prepared in this fashion.
The process works by spraying the seeds on the ground alongside the denim fibres; this helps retain moisture, creating the perfect conditions for the plants to sprouts.
Solihull Council expects that the flowers will bloom between July and November.
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